PODCAST ANALYTICS

Podcast analytics that show you who's listening, not just how many

CoHost identifies the companies, demographics, and engagement signals behind every download. Built for brands that need real podcast intelligence, not just download charts.

Trusted by 300+ marketing teams

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Podcast growth & intelligence

Your brand's podcast is a growth channel. We can prove it.

CoHost shows you which companies, industries, and demographics are listening. Connect podcast performance to the audience and outcomes that matter to your business.

B2B Analytics

Turn podcast listeners into pipeline

Identify the companies, industries, and roles engaging with your podcast, then sync that data into Salesforce so podcast engagement shows up in account history and pipeline reporting.

Explore B2B Analytics →
Advanced Audience Demographics

Know the people behind the downloads

Go beyond firmographics with demographic detail on your listeners' age, income, interests, and social media habits, so you can shape content and campaigns around who's actually tuning in.

Explore Audience Demographics →
Consumption & Listen Times

See what actually holds listener attention

Pull engagement data from Apple and Spotify to see how long listeners stay, where they drop off, and which episodes keep people listening to the end.

Explore Consumption Data →
Podcast Tracking Links

Prove which channels drive downloads

Track click-to-download attribution by source and campaign, so you can A/B test promotions, double down on what's working, and cut what isn't.

Explore Tracking Links →
Listener & Download Dashboards

Build your calendar around what's resonating

Track audience growth over time and compare episode-by-episode performance, so your editorial calendar follows the data instead of guesses.

Explore the Dashboards →
Testimonials

Growth-focused brand marketers rely on actionable data

CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick headshot
Emily Washcovick
Small Business Expert · Yelp, Inc.
B2B podcast · paid + organic
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch headshot
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson headshot
McKinlay Otterson
Executive Producer · The Arbinger Institute
Case studies

Over 300+ leading brands trust CoHost. Here's why.

Questions & answers

Frequently asked.

The questions we hear most on demo calls. Don't see yours? Bring it to the walkthrough.

Talk to our team →
01 Do I need to switch podcast hosts to use CoHost analytics?
No. Add CoHost's Analytics Prefix to your RSS feed and keep your current host. You get the full B2B and demographic intelligence with zero disruption to publishing.
02 How does CoHost identify the companies listening?
CoHost matches listener signals to firmographic data and only surfaces company matches that clear a high-confidence threshold. The number you report is the number we stand behind.
03 Which CRMs does CoHost sync with?
Right now, CoHost has a native Salesforce integration that syncs listener data into your CRM. We're currently building additional integrations, reach out to our team to learn more.
04 How long until I see meaningful data?
Most customers see meaningful audience data within the first 30 days. Pipeline attribution through the Salesforce integration typically builds over 60-90 days as listener-to-opportunity correlations accumulate.
05 Is CoHost IAB-certified?
Yes. CoHost is IAB Tech Lab certified for podcast measurement, so the download and listener numbers you report align with the industry standard advertisers, brands, and agencies use.

Ready to see how podcast analytics can drive growth for your brand?

Book a 30-minute demo and explore the podcast intelligence we can surface for your show.