Yelp Uncovered Who Exactly Podcast Listeners Are with CoHost
In order to maintain podcast investments, Yelp needed to understand who their podcast was reaching and align it with business goals. All without disrupting their existing podcast setup.
With CoHost, Yelp gained deeper audience firmographic and demographic insights, refined their content strategy, and improved performance all without switching hosting platforms.
- Validated target audience and industries
- Optimized marketing channels and strategy
- Improved content alignment with listeners
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Book a demoCoHost gave Yelp the ability to layer advanced analytics onto their existing podcast hosting platform, unlocking deeper insights without migration.
B2B Analytics
Revealed which companies, industries, job roles, and seniorities were listening to tie back to Yelp's core target audience.
Advanced Audience Demographics
Provided a clearer understanding of listener behavior and preferences to shape future editorial content.
Audience Growth Services
Supported audience growth through targeted paid podcast campaigns and channel optimization.
Yelp's success shows that better data doesn't require disruption. With CoHost, they gained critical audience insights that drove decision-making for growth, editorial, and continued podcast investment.
Read Yelp’s story
When Yelp launched Behind the Review, they had a clear idea of who they wanted to reach: decision-makers across the industries they serve.
But once the podcast was live, they hit a common challenge. They could see how many people were listening with downloads, but not who those listeners were.
Without that visibility, critical questions remained unanswered:
- Is our content resonating with our target audience?
- Are we reaching the right companies and industries?
- How do we align this podcast with broader marketing goals?
Traditional hosting platforms provided surface-level metrics but not the insights needed to make strategic decisions. And switching platforms wasn't an option.
Yelp needed a way to unlock deeper audience intelligence without disrupting their existing workflow.
From limited visibility to data-driven strategy
With CoHost, Yelp gained the insights they needed to align their podcast with real audience behavior:
- Validated that their podcast was reaching key industries and target accounts
- Discovered that their audience was highly active on LinkedIn, informing channel strategy
- Identified a strong SMB owner/operator listener base
- Refined content to better match audience needs and interests
Most importantly, the team could now make confident, data-backed decisions about content and distribution.
Data-driven insights without platform disruption
CoHost enabled Yelp to enhance their analytics capabilities without migrating platforms.
B2B Analytics: Understanding audience at the company level
With CoHost's B2B Analytics, Yelp could identify which companies, industries, and roles were engaging with their podcast.
This allowed them to:
- Validate alignment with target industries
- Strengthen confidence in their podcast strategy
- Understand audience composition at a deeper level
Advanced Audience Demographics: Unlocking listener behavior
CoHost's Advanced Audience Demographics provided additional insights into listener demographics, including age, income, interests, and behavior.
This helped Yelp:
- Refine content direction
- Improve overall engagement
- Align messaging with audience preferences
Marketing Services: Optimizing growth and channel strategy
With CoHost's audience growth services, Yelp gained the support they needed to scale their audience while ensuring it remained within their target segment.
This enabled them to:
- Drive more qualified listenership
- Tap into expert growth specialists
- Focus on high-performing channels like LinkedIn
See the features that power Yelp’s audience alignment
Book a demo
Chat with our team to explore how CoHost can uncover who your podcast listeners are and report on business impact.
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Our team will migrate your entire podcast and historical data to CoHost for you, ensuring a smooth transition.
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