COHOST PREFIX

Identify the companies listening to your podcast.
Without switching hosts.

Keep your current podcast host. Add CoHost's Analytics Prefix to your RSS feed and start seeing the companies, job titles, and industries listening to your show.

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Trusted by 300+ marketing teams

What you get

Powerful podcast insights, no migration needed

Keep your current host. Add the Analytics Prefix to your RSS feed and unlock the companies, demographics, and attribution behind every download.

Stay on your host

Stay on your current podcast host

Add the CoHost Analytics Prefix to your RSS feed. No migration, no downtime, no subscriber loss.

How the prefix works →

B2B Analytics

Identify target accounts listening

Surface the companies, industries, and seniority levels listening to your show. Marketing can finally connect podcast activity to pipeline.

Explore B2B Analytics →

Advanced Audience Demographics

See the listener behind the download

Identify who's listening with demographics and psychographics, ensuring you're hitting your ICP.

Explore Audience Demographics →

Podcast Tracking Links

Measure what's driving growth

Track which marketing campaigns and tactics fuel listener growth. Attribute listener acquisition and allocate spend.

Explore Tracking Links →

How the Analytics Prefix works

The CoHost Analytics Prefix is a line added to your RSS feed inside your podcast host's settings. From there, CoHost starts collecting firmographic data on the companies listening, demographic data on the people behind them, and growth metrics across every episode so marketing can finally tie podcast activity to pipeline.

Setup CoHost's Analytics Prefix in minutes

1 Book a demo Talk to our team and we'll get you set up with the right plan for your show.

2 Add the prefix Add the prefix to your RSS feed via your existing host's settings. We provide step-by-step instructions for every major platform.

3 Verify the prefix Verify the prefix is firing by publishing a new episode. Within hours, start seeing podcast analytics and audience intelligence populating.

Testimonials

Growth-focused brand marketers rely on actionable data

CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.

Emily Washcovick

Small Business Expert · Yelp, Inc.

B2B podcast · paid + organic

CoHost has been an invaluable asset to us on our podcasting journey.

Randy Frisch

Co-Founder & CEO · Uberflip

As a new show, being able to get insights into how we are doing is unbelievably valuable.

McKinlay Otterson

Executive Producer · The Arbinger Institute

Case studies

Over 300+ leading brands trust CoHost. Here's why.

Case study

Questions & answers

Frequently asked.

The questions we hear most on demo calls. Don't see yours? Bring it to the walkthrough.

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01 Which podcast hosts does the Analytics Prefix work with?

Any host that lets you edit your RSS feed: Megaphone, Libsyn, Podbean, ART19, Buzzsprout, and others. You keep your current host; CoHost layers analytics on top. Reach out to our team if you want to confirm whether you can add CoHost's prefix to your existing host. At this moment, our prefix is not compatible with Spotify for Creators.

02 How long does the setup take?

About five minutes. Add one line to your RSS feed in your podcast host's settings. Typically, you can do this yourself, but for some podcast hosting platforms, you'll need to reach out to their team to do it for you. Publish an episode to verify it's firing, and data starts populating within hours.

03 Will the prefix change my feed or my download numbers?

No. The prefix sits on top of your existing feed, so we don't change your download numbers. With the prefix, there's zero downtime and no subscriber loss. CoHost measures to the IAB-certified standard.

04 What data do I get with the prefix?

The full B2B and audience intelligence library, including: The companies and roles listening, audience demographics, and tracking links and tracking link attribution. You'll also see show and episode performance metrics in download and unique listener dashboards.

05 Can I move to CoHost's Podcast Hosting later?

Yes. If you decide to switch to CoHost as your podcast hosting platform, we'll handle the entire migration process for you for free. We move your full back-catalog of episodes and accessible data with no downtime.