B2B ANALYTICS

Identify the companies listening to your podcast

CoHost surfaces the companies, job roles, and seniority levels engaging with your show. Validate ICP fit, source target accounts already listening, and tie podcast activity back to pipeline.

IAB-certified measurement

Trusted by 300+ brand marketing teams

YelpAAAMicrosoftL'OréalAmerican ExpressPwCLushExpedia GroupDayforceUKGimpact.comZyloFullscriptAmazonZendeskCBREYelpAAAMicrosoftL'OréalAmerican ExpressPwCLushExpedia GroupDayforceUKGimpact.comZyloFullscriptAmazonZendeskCBREYelpAAAMicrosoftL'OréalAmerican ExpressPwCLushExpedia GroupDayforceUKGimpact.comZyloFullscriptAmazonZendeskCBRE
Identify. Reach. Route.

See exactly who's behind every download

CoHost matches every listen to the company, industry, role, and seniority behind it. Validate ICP fit, surface target accounts already listening, and feed sales a real list.

Company breakdown

Turn anonymous downloads into named accounts

See the companies listening to your show, segmented by industry, size, revenue, and location. Spot ICP overlap, surface new target accounts, and connect back to pipeline.

Roles & seniority

Confirm the decision-makers you sell to are listening

Uncover the job roles and seniority levels engaging with your podcast, from managers to C-suite. Validate that your ideal audience and decision-makers are listening.

Episode & topic insights

Know which topics pull in your target accounts

Identify which episodes and topics attract which companies and industries. Build your content calendar around what your buyers actually care about rather than guessing.

Filtering & exporting

Hand sales a ready-to-work account list

Filter your audience by company, role, seniority, industry, and episode. Export segmented lists for ABM campaigns, sales outreach, and executive reporting.

Testimonials

Growth-focused brand marketers rely on actionable data

CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick headshot
Emily Washcovick
Small Business Expert · Yelp, Inc.
B2B podcast · paid + organic
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch headshot
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson headshot
McKinlay Otterson
Executive Producer · The Arbinger Institute
Case studies

How B2B brands prove podcast ROI with CoHost

Questions & answers

Frequently asked.

The questions we hear most on demo calls. Don't see yours? Bring it to the walkthrough.

Talk to our team →
01 How does CoHost identify which companies are listening to my podcast?
CoHost matches listener signals against firmographic databases to surface the companies behind your downloads, then breaks them down by industry, size, and location. You see named accounts, not just anonymous download counts.
02 How accurate is the company identification?
We only surface matches that clear a high-confidence threshold and filter the rest out before they reach your dashboard. The number you report to leadership is the number we stand behind.
03 What can I actually see in B2B Analytics?
The companies listening, their industries and sizes, and the job roles and seniority levels engaging with each episode. Filter by any of those and export segmented lists for ABM, sales outreach, and executive reporting.
04 Do I have to switch podcast hosts to use B2B Analytics?
No. Add CoHost's analytics prefix on top of your current host and get the full B2B Analytics suite with zero change to how you publish. Yelp added CoHost to its existing setup without migrating.
05 Can B2B Analytics help me prove podcast ROI to leadership?
Yes. Procore, impact.com, and Yelp use B2B Analytics to show which target accounts are listening and tie podcast activity to pipeline, turning "downloads are up" into "we reached 50 accounts in our ICP this quarter."

Ready to see which companies are listening?

Book a 30-minute demo of B2B Analytics. See the live product and discuss exactly what it would surface for your show.