As the founder of Twine Media and Briogeo, Nancy launched Makers Mindset to expand her personal brand, empower other entrepreneurs, and create meaningful dialogue. But building a standout podcast wasn’t just about publishing great interviews, it required a solution that could grow her audience, measure engagement, and clearly demonstrate the impact of her efforts.
From launch, Nancy and her team used CoHost’s enterprise tools to understand audience behavior, guide content decisions, and amplify reach.
- Advanced Audience Demographics: Understanding the listener at a deeper level
With CoHost, Nancy could access key demographic insights about her listeners, including age, income, and location. This allowed her team to align content with what mattered most to her audience and make informed creative decisions.
- Episode Consumption Data: Shaping content that keeps audiences engaged
Through CoHost’s consumption tracking, Nancy identified which episode formats and topics led to high listener retention, helping her optimize for deep engagement and sustained listener growth.
- Marketing Services: Scaling target audiences and influence
With CoHost’s audience growth support, Makers Mindset expanded its global reach, charted in top podcast rankings across 100+ countries, and attracted a growing base of loyal listeners and high-profile guests.
- Download growth: In just two seasons, Makers Mindset reached 140,000+ downloads from their target audience.
- Engaged audiences: The show maintained a 90%+ average episode consumption rate, signaling that audiences are resonating with the content.
- Podcast charts: Makers Mindset charted in the Top 100, 50, and 10 podcasts in over 100 countries, including Top 50 U.S. Entrepreneurship podcasts.
- Omni-channel growth: The podcast built an engaged, loyal audience that extended across Nancy’s social channels and reinforced her personal brand, achieving her goal of thought leadership.
