Podcasts may seem effortless to listeners, but behind every successful show is a strategic team making hundreds of decisions you’ll never see.
The State of Podcast Agencies 2026 takes you behind the scenes to show what agencies really do, how they measure success, and the challenges and opportunities impacting them and their clients today.
The State of Podcast Agencies 2026 highlights key agency and client insights, including:
76%
of podcast agencies have 10 or fewer employees
29%
of clients spend between $5,001–$15,000 per season
29%
of agencies cite budget as the top constraint on client success
How agencies measure client success
Top agency and client challenges and constraints
What opportunities are emerging for agencies and their clients
The most common and top-performing channels for agency growth
Fatima Zaidi, Founder and CEO, CoHost & Quill Inc.
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
