Podcast audience insights for brands

Audience demographics, interests, and behaviors that power smarter content

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Everything you’ll see in Advanced Audience Demographics

Age & Family Members

Listeners’ age ranges and family makeup, including furry friends.

Household Income

How much listeners make per year to gauge buying power.

Interests & Lifestyle

Listeners’ hobbies, interests, sub-interests, and lifestyle.

Social Media Habits

Which social media platforms they use, activity levels, and preferred content formats.

Podcast analytics and tools that make an impact

ICP ALIGNMENT

Validate your audience

Confirm you’re reaching the right listener segments before scaling spend or pitching sponsors.

EDITORIAL ALIGNMENT

Shape content strategy 

Use interest, lifestyle, and behavior data to plan episodes and topics that boost engagement.

AUDIENCE GROWTH

Meet listeners where they are 

Focus promotion on the social media platforms where your audience already lives.

ICP ALIGNMENT

Validate your audience

Confirm you’re reaching the right listener segments before scaling spend or pitching sponsors.

EDITORIAL ALIGNMENT

Shape content strategy 

Use interest, lifestyle, and behavior data to plan episodes and topics that boost engagement.

AUDIENCE GROWTH

Meet listeners where they are 

Focus promotion on the social media platforms where your audience already lives.

Advanced audience analytics and insights designed for brands and agencies

book a demo

Frequently asked questions

Are these demographics for my entire audience or a specific listening app?
Is this show or episode-level data?
How are brands, networks, or creators typically using this data?
What does the migration process to CoHost look like?

We’ll migrate your show for free

Our team will migrate your entire podcast and historical data to CoHost.

Step 01

Book time with our team

Step 02

Sign up for CoHost

Step 03

Let us migrate your show

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IAB-Compliant analytics you can trust

CoHost follows IAB’s Compliance Certification Guidelines V2.2, ensuring your podcast data is accurate and trustworthy.

What our users are saying about CoHost

"CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show."

Emily Washcovick

Yelp

"As a new show, being able to get insights into how we are doing is unbelievably valuable. As an organizational podcast, getting to see the B2B metrics is so helpful. The data we are getting from CoHost supports our growth both in terms of the show itself and leads/revenue for the company."

McKinlay Otterson

Arbinger

"CoHost has streamlined our podcast production process, allowing us to manage multiple shows with global teams effortlessly. Both our clients and agency appreciate the platform’s simplicity and efficiency. We're grateful to their team for creating such a valuable tool for podcast agencies."

Nick Chamberlain

EveryWord

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